Coffee Types and Brands you’ll enjoy throughout SE Asia

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There is a whole world of coffee out there!   Explore the country, explore it’s food, and explore the coffee!

SEA countries, each, have a specific type of coffee that they focus on.

You may be thinking, “coffee is coffee … I know what coffee is (referring to potted coffee or common espresso-based drinks).”  However, it is impressive to find that there are so many coffee variants and styles in the worldBeans, roasts, brewing methods & contraptions, and mixers (milk, condensed milk, egg cream, sugar, and even ice cream) are influenced by culture and limited only by our creativity.

Also, if you are interested in café culture, checkout out post, <Fun Cafes / Coffee Shops of SE Asia – a vibe for every mood!>.


Coffee throughout SEA

American-style Potted Coffee

PRIMARILY: the USA (nowhere in SE Asia)

If you prefer American-style coffee, then you will need to make your own.  Use a French press, which is as closed to American style as you will find, or purchase a coffee maker.

American-style potted coffee is only found in Starbucks, it’s just not a common brew method used in SEA.  However, Starbucks will rarely make it since no-one orders it and they do not want to loose money (aka “the machine isn’t working today”).

Some coffee shops have French press coffee, but ordering it comes with a premium price tag compared to other coffees.

Carry around your own French press and make your own coffee. You can make it just the way you want, while saving money and time in the process.

A coffee mug and a French press for brewing coffee on a table in an apartment. The coffee mug says "Home Sweet Home" on it. A french press has a glass tube (resembles a long cup), a plunger filter, handle, and a lid with an opening. Ground-up coffee beans are put inside the glass tube, hot water is added to brew the coffee, then the plunger attachment is put onto the glass tube. This attachment has a lid with a plunger going through it. The lid has an opening to pour the coffee into a coffee mug. After the coffee has finished breweing, the plunger is pushed downward throught the glass tube. It has a metal mesh filter on the end of it that pushes the ground coffee to the bottom of the glass tube, so that it does not get poured into a coffee mug. Drinking the grounds is not ideal. Therefore, the coffee grounds at the bottom are separated from the liquid coffee.

Espresso-based

PRIMARILY: Thailand, Laos

Espresso-based coffees are served in most of the cafes in SEA.  With the exception of Vietnam (see below).  You know what to expect – Americano, Late, Cappuccino, Espresso, and the like.

It’s what you’d expect with one small twist: SE Asia is hot, so iced coffee (yes, it has ice inside – it’s not just cold like ‘cold brew’) is very common.

Expect a dash of sugar and milk added by default.  You’ll have to specifically ask for it without if you do not want sugar or milk.  What you’ll notice is that most coffee places sell milky, sugaring, coffee drinks.

The standard cappuccino, late, espresso, etc are available, too, however, these are not as commonly ordered.

Phin-brewed (a Vietnamese Pour-Over)

PRIMARILY: Vietnam, Cambodia

Per the wording, the Phin is uniquely a Vietnamese style.  The Phin is small, lightweight, and thus portable.  It makes for a great souvenir, or for making your daily brew on the road.  It is typically made of tin or stainless steel.

A Vietnamese Phin (pronounced "feen" as in the ending of the wording "caffeine") resting on top of a glass cup, brewing coffee, with an view of mountains in the background. This coffee filter is filled with ground coffee beans, and hot water is added inside. It uses gravity to slowly percolate (drip) hot water through the coffee grounds. At the bottom of this filter, the hot coffee drips out into a cup. This brewing method was introduced to Vietnam by the French during the colonial occupation time period.
A bag of coffee beans, and brewing a cup of coffee using a Vietnamese phin filter.

Cambodia brews with a Phin, as well.  However, they limit their drinks to plain black coffee, unlike the variety of unique drinks available in Vietnam.

A Phin coffee brewing filter (pronounced "feen" as in the ending of the wording "caffeine") resting on top of a glass cup, brewing coffee. This image shows several cups being brewed in batch in preparation for future customers at a roadside cafe. This coffee filter is filled with ground coffee beans, and hot water is added inside. It uses gravity to slowly percolate (drip) hot water through the coffee grounds. At the bottom of this filter, the hot coffee drips out into a cup. This brewing method was introduced to Vietnam and Cambodia by the French during the colonial occupation time period.
A large Phin coffee brewing filter (pronounced "feen" as in the ending of the wording "caffeine") resting on top of a plastic jug, brewing coffee. This large Phin brews an entire pot of coffee, instead of individual cup-sizes. This coffee filter is filled with ground coffee beans, and hot water is added inside. It uses gravity to slowly percolate (drip) hot water through the coffee grounds. At the bottom of this filter, the hot coffee drips out into a cup. This brewing method was introduced to Vietnam and Cambodia by the French during the colonial occupation time period.

The slow-drip Phin-style coffee produces concentrated – and strong – coffee brew with rich flavor.

However, the beans in Vietnam have a very unique and richer-tasting flavor compared to beans anywhere else in the world.  This is due to how Vietnamese coffee beans are roasted and whichever flavoring is added to give it that very unique Vietnamese flavor.

Fine-grained Coffee Tubruk

PRIMARILY: Indonesia

Fine grained coffee placed directly into your cup + add boiling water + stir = coffee tubruk.  It doesn’t get easier than that!  Let the brew settle for a minute – the fine grains will settle to the bottom of your cup.  When you sip the sediment should stay at the bottom.

This coffee is referred to as “mud coffee” or “collision coffee” in English.  It is a very simple coffee brewing method, which is as easy as making an instant coffee.  The plus, is that it is “real” coffee and not an instant mix.

If you do not enjoy this, you can use a french press brewing method
with these fine-grained grounds, too!

Instant Coffee

PRIMARILY: Malaysia

A box of Vietnamese G7-branded three-in-one instant coffee for sale at a grocery store. There are twenty-one packets of it, weight sixteen grams each. Price is three US dollars and eighty US cents.
A container of Nescafe-branded instant coffee for sale at a grocery store. The total weight is ninety-five grams.

It seems the only coffee sold in grocery stores in Malaysia is instant coffee. A popular brand & style of coffee is “Old Town” brand, which has condensed milk.  Malaysians sure seem to like their coffees and drinks sweet, very sweet.

Old town white coffee, which is a Malaysian instant coffee brand.
Old town white coffee, which is a Malaysian instant coffee brand. This flavor has cane sugar added.
Old town white coffee, which is a Malaysian instant coffee brand. This flavor is called "Coffee & Creamer".

Worth noting, a “Kopitiam” (“kopi” meaning coffee) in Malaysia is a local breakfast, serving coffee and food – a Chinese Malay staple similar to an American diner.  They have a hawker food court vibe to them. So, don’t skip the chance to fill your stomach and try that delicious food while you’re there!

Kopiko Candy

“Kopi” is a bhasa Malysia/Indonesia word, meaning “coffee”. Oops, “bhasa” means “language”, if you don’t know.

Kopiko is coffee extract in candy form.  Yes, it has caffeine in it! 

There are 2 versions, the late (less caffeine) and the black coffee candy (most caffeinated).

A bag of Kopiko-branded coffee hard candy. "Kopi" means coffee in the languages of Malaysia and Indonesia. The packages says "Coffee", meaning it is the regular coffee flavor. And, it says the brand moto "Enjoy Coffee Anytime, Anywhere". In the upper left-hand corner it says "World's Number one coffee hard candy".
A bag of Kopiko-branded coffee hard candy. "Kopi" means coffee in the languages of Malaysia and Indonesia. The packages says "Cappuccino", meaning it is the cappuccino coffee flavor. And, it says the brand moto "Enjoy Coffee Anytime, Anywhere". In the upper left-hand corner it says "World's Number one coffee hard candy".

This coffee comes in handy when you’re on the go, waking up earlier and hitting the road for a long travel day.

The candy tastes good, just don’t over eat or you will be bouncing off the walls, loaded with caffeine!


Coffee in Vietnam

Vietnam has very unique coffee styles (drink concoctions, not referring to beans) that are not found elsewhere in the world.  More on this, below. The coffee types outside of Vietnam are not as exotic – they are usually the standard machine-based espresso coffees (Americano, Late, etc).

Also, the beans in Vietnam have a very different, rich-tasting, flavor that is very unique.  This is due to how Vietnamese coffee beans are roasted and whichever flavoring is added.


Brewing coffee in Vietnam

There are 2 brewing methods, Phin and machine (“may” in Vietnamese), that local Viet coffee shops will brew by. Machine simply implies espresso, which uses a machine to brew the espresso.

On a menu, you will see “phin” (for phin) and “may” (for machine).  The choice is yours. Furthermore, you will have the option for “nong” (hot) or “da” (iced). FYI phin tastes so much better in our opinion.

Vietnamese local-style coffee tastes much better when the coffee is brewed with a Phin.

Using a Phin, is the common and traditional way of brewing coffee in Vietnam. Phin, is pronounced “feen” just like “fiene” in the word ‘caffiene’.

Phin is a poor-over method, which is similar to espresso in that it is concentrated, strong and highly caffeinated.  Like espresso, the Phin-brewed coffee can be mixed with milk, condensed milk, egg cream, and ice cream.  It can be served hot, cold, or a frappe.

Vietnam does have machine-based espresso coffees.  But, those are less popular than the Phin-brewed version.

Tip

Be clear when ordering your coffee.  Specifically, order “phin” (phin-brewed), which is the normal Vietnamese-style.

Sometimes a barista will use espresso for the Vietnamese style coffees.  This is a big no-no.  Watch out for this.  Perhaps they default to using espresso instead of phin-brewed coffee, because it is easier or “modern and fashionable”? easier for them to make? they make more money on it?


Unique coffee drinks in Vietnam

When in Vietnam, try all the types.  These drinks are unique to Vietnam.  You will not get these back in your home country, or even in other SE Asia countries.

An image of a three drinks and a water on a table in a café in Vietnam called Cong Cafe. Drinks include a coffee, a smoothie, and a juice.
Two menus at a café in Vietnam, one for locals (written in Vietnamese) and one for foreigners (written in English). The menus have different pricing, where the foreigner menu pays more. The foreigner menu costs thirty thousand Viet Dong for a "Black coffee", while it's Vietnamese-written counterpart "Ca phe den" (coffee black) costs eighteen thousand Viet Dong. That is a forty percent increase for being foreign. A can of Coca Cola is twenty thousand for foreigners versus seventeen thousand for locals.

Try these coffees in Vietnam:

Café den

Choose your coffee to be nong or da
Then, choose phin or may

Café = coffee
den = black
nong = hot
da = iced
phin = brewed using a phin
may = espresso (“may” means “machine” as in espresso machine)

An image of a coffee on a table in a café in Vietnam. The coffee is: Café (coffee) den (black) da (iced) phin (i.e. made with a phin brewing filter instead of using espresso).
An image of a coffee on a table in a café in Vietnam. The coffee is: Café (coffee) den (black) da (iced) phin (i.e. made with a phin brewing filter instead of using espresso).

Café sua (“sua” = milk)

Café bac xiu

An image of a coffee on a table in a café in Vietnam called Cong Cafe. The coffee is: Café (coffee) Bac Xiu.

Egg coffee (hot or iced)

An image of a hot egg coffee in a café in Vietnam called Little Hanoi Cafe. Egg coffee is similar to a late, but with cream that includes egg in it's ingredients, instead of steamed milk. It does not taste like egg.
An image of an iced egg coffee in a café in Vietnam called Little Hanoi Cafe. Egg coffee is similar to a late, but with cream that includes egg in it's ingredients, instead of steamed milk. It does not taste like egg.

Coconut coffee

Cheese coffee

Milk teas – Choose among many flavors.  Add “kem” (thick cream) on top.  Add boba bubbles or jellies inside.


Vietnamese coffee brands

You should sample a 3 to 5 different bags of Vietnamese coffee beans.  Each brand has it’s own unique flavor.  And, the flavor of Vietnamese coffee is unlike anywhere in the world due to their roasting style.

Brew your coffee with a French press or a Vietnamese phin like the locals do.  Both ways will incur different flavors.

A shop specializing in selling coffee beans with 10 different varieties shown in this image. The beans are all integrated within a long counter, with staff located behind the counter to assist you.
A bag of coffee beans, and brewing a cup of coffee using a Vietnamese phin filter.

Brands of Vietnamese coffee

Two top favorites are (1) Buon Me Thuot (regular, not Moka) and the (2) Trung Nguyen Ca Phe Rang Xay S. However, trying local no-name beans from a local bean shop is fun and adventurous.

> Trung Nguyen
> Sang Tao (a brand by Trung Nguyen)
> Buon Me Thuot
> Local stores (no-name brand)
> Highlands:   Highlands is the “Starbucks” of Vietnam – a well-established chain with locations everywhere.  They sell their own coffee beans, which are of the Vietnamese pallet.

A grocery isle of Vietnamese coffee bean brands in Vietnam. The aisle also has a Vietnamese phin brewing filter for sale.